What is the reason for Fair Milk?

Milk is a valuable foodstuff that many people consume every day as it is or also in the form of cheese, yogurt and chocolate. Producing milk involves a lot of work.

Yet the payment dairy farmers receive for their milk has steadily fallen since 2001. At the same time, production costs (i.e. fodder costs, rent) have risen dramatically. Tens of thousands of farmers have stopped dairy farming - with dire consequences for many regions in Europe.

To counteract this trend, dairy farmer prices must cover costs. It is with this aim that dairy farmers in many countries across Europe have joined forces in the European Milk Board.